KENYA SEMINAR: THE ANNUAL DIGITAL MARKETING SEMINAR 7-8 DECEMBER, 2017 AT SAROVA WHITESANDS MOMBASA, KENYA
Welcome to the ANNUAL DIGITAL MARKETING SEMINAR 7-8 DECEMBER, 2017 AT SAROVA WHITESANDS MOMBASA, KENYA
Theme: Harnessing the Power of Digital & Social Media Marketing
This highly successful program has been designed to illustrate the benefits of proper digital marketing to your organization. The rapid rise of digital media and technology is significantly changing the modern business landscape.
Key areas of business including sales, management, communication, marketing and customer service have been disrupted by the revolution in digital media and technology – from the rise of Search Engines, Social Media, Customer Service Management to the massive increases in Ecommerce, Campaign Marketing, Display Advertising and Data-Driven Marketing.
Venue: Sarova Whitesands Beach Resort & Spa, Mombasa County, Kenya.
Date: 7th-8th December 2017
Course Fee: Ksh.46,200/- inclusive of 2 days attendance, 5-course meals, seminar kit and taxes
Pay Scheme: Package of 3 Delegates get 1 Free Slot
Digital Marketing Overview
The rapid rise of digital media and technology is significantly changing the modern business landscape. Key areas of business including sales, marketing and customer service have been disrupted by the revolution in digital media and technology – from the rise of search engines to the massive increases in ecommerce.
It’s now vital that businesses adapt their marketing and sales to reach and influence people researching, buying and communicating online. Digital marketing is the process of marketing online using new technologies and sites including social media, web and mobile sites, search engines, CRM and email marketing.
Being effective online is about much more than replacing traditional channels with websites and social media sites. Business leaders need to have a clear strategy on how to profit from the digital revolution and adapt their marketing tactics accordingly.
Seminar Outline
The digital marketing seminar will introduce businesses to the core opportunities and challenges in digital media and marketing. Attendees will learn about how online media and tools are changing the way people research and shop and purchase services. We will also examine the importance of having a digital strategy and explore how businesses are successfully using social media, email marketing and search to boost brand awareness and grow sales.
Seminar Content
This training will introduce you to a hands on, simplified, integrated approach for understanding the core areas of digital marketing, and how they relate to each other.
Traditional advertising like newspapers, billboards, radio & TV makes it hard to track results.
But digital marketing allows you to track return on investment, and that’s why things have been shifting in that direction. In the last decade, spending on digital marketing grew tremendously, even during the low seasons, and it will continue to grow. It is crucial for any working professional to get more familiar with digital marketing, from general staff all the way to the C-level.
Topics will include:
Day 1
- Social Media Marketing
- Understanding How Search Engines Work
- Search Engine Marketing (SEM)
- Search Engine Optimization (SEO)
- Web Analytics (Google Analytics)
- Mobile Messaging Apps and the Constant Evolution of Social Media
- Content Marketing
Day 2
- Influencer Marketing
- Content Automation
- Campaign Marketing
- E-Commerce Marketing
- E-Mail Direct Marketing
- Display Advertising
- E–Publishing, Optical Storage and Games
- Callback and On-Hold Mobile Ring Tones
The workshop is presented in easy to understand, conversational language, with ample time to ask questions, try new things, and get a better sense of how it all connects. Participants will walk away with a better understanding of the core areas of digital marketing and open the door to further learning and certifications. If possible, please come with your laptop.
Benefits
- Improve your knowledge of digital, social media and ecommerce
- Understand more about your web presence and assess its effectiveness
- Learn about core tactics for marketing and selling online
- Examine practical examples of how businesses are using digital effectively
Your Investment will cater for; Presentation, Facilitator fees, Soft Copy of Training Materials (videos & manuals), Certificate of participation, Lunches & Refreshments for the duration of the workshop.
Training Certificate
A certificate of participation will be issued.
Who Should Attend
This program is designed for managers at all levels, including those in technical and non-technical areas seeking to make better business decisions by understanding digital marketing and its implications.
This diversity is one of the program’s strengths: it addresses the needs and builds on the experiences of participants from all types of companies, not-for-profit organizations and government services.
Program in Detail
The seminar leaders use a mix of lecture sessions, group exercises and class discussions to create an effective environment for learning digital marketing tools and concepts. This seminar is filled with many examples and illustrations to use as reference point afterwards.
A check-in desk on the venue will be open from 8:00 a.m. and the seminar will run from 8:30 a.m. to 5:00 p.m. each day.
Participants are required to make their own travel and accommodation arrangements.
Your Investment will cater for; Presentation, Facilitators fees, A Take Away Workbook, All Training Materials (videos & manuals), Certificate of participation, Sumptuous Meals, Photography & Refreshments.
(Transport & Accommodation is self-sponsored. However, upon request, we shall assist in hotel reservations.)
Sponsor Background
Delight Africa is one of East Africa’s most respected providers of professional seminars with a reputation for high-quality, convenient and practical business-skills training in every industry and sector.
As we continue to grow, expand, and change to meet client and market needs, we always remember that every individual customer matters and that collectively, they are our most valuable assets. That’s why our goal is the same today as it was 7 years ago – to provide the best choice in business skills training with maximum convenience to help you – our customer – achieve success!
Limited slots are available for this Event.
For information on participation, contact Zara or Victoria.
Yours Truly,
Zara & Victoria,
Delight Africa Ltd,
Dev Towers - 4th Floor, Suite 4A
Biashara Street, CBD Nairobi
P.O. Box 12269 - 00100, Nairobi Kenya
Land line: +254 722 533 771 Mobile : +254 700 221 221
Land line: +254 711 22 88 88
Fax : 020 222 54 39
WhatsApp: +254 729 236 920
*‘**Experts in Digital Marketing**’*
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OTHER UPCOMING EVENTS, DECEMBER 2017
1. THE CREDIT MANAGEMENT, DEBT COLLECTION & ACCOUNTS RECEIVABLES SEMINAR, 14-15 DECEMBER, 2017 AT SAROVA WHITESANDS MOMBASA, KENYA -46,200/-
2. THE PUBLIC RELATIONS, CORPORATE & CRISIS COMMUNICATIONS SEMINAR, 14-15 DECEMBER, 2017 AT SAROVA WHITESANDS MOMBASA, KENYA -46,200/-